Mercy & Alliant Energy light the night pink to promote breast cancer awareness
Mercy Medical Center and Alliant Energy are joining forces to light the night pink on Thursday, October 3. The Power of Pink event serves as a kickoff to National Breast Cancer Awareness Month — October — with a lighting ceremony, fireworks, live music and giveaways to promote awareness and early detection.
Hall-Perrine Cancer Center, Mercy’s main hospital entrances, and other designated areas on the Mercy campus will be illuminated in pink and remain lit throughout October. Additionally, Alliant Energy will light its downtown Cedar Rapids building pink for October.
The Power of Pink event takes place outside of Mercy’s Hall-Perrine Cancer Center at 701 10th Street SE. Activities begin at 5:30 p.m. Alliant Energy is giving away energy-saving pink LED light bulbs while supplies last. Those who receive the light bulbs are encouraged to put them in their porch lights for the month of October as a reminder to individuals in their neighborhood to get screened for breast cancer.
Then, a brief program at 7:15 p.m. will be followed by the illumination of the cancer center and hospital, with fireworks capping off the evening’s events. Guests will also enjoy light refreshments, face painting and a selfie station.
EFY merchandise will also be available for purchase, and individuals who have registered for the EFY Race can pick up race packets from 5:30 to 7 p.m.
The public is encouraged to attend and wear shirts from past Especially for You® (EFY) races. The race supports the EFY fund, which provides breast care services — such as mammograms, biopsies and ultrasounds, as well as gynecological cancer care services — for individuals in our community who can’t otherwise afford them.
Event Details
What: Power of Pink lighting event and fireworks
When: Thursday, Oct. 3
EFY packet pick-up: 4 to 7 p.m.
Giveaways, live music, refreshments and activities begin at 5:30 p.m.
A brief program at 7:15 p.m. precedes the lighting and fireworks.
Where: Mercy Medical Center’s Hall-Perrine Cancer Center, 701 10th St. SE, Cedar Rapids
Why: To observe Breast Cancer Awareness Month and promote early detection
Who: The public is invited to attend this free event.
